The Advertising Code Foundation will monitor compliance with the code and handle complaints. The code includes, among other things, that only 3 gambling advertisements per commercial break may be broadcast. Moreover, each advertisement may last up to 30 seconds.
This code applies to advertising by online gaming providers for online games of chance and games of chance and advertising for specific other games of chance insofar as indicated, all if and insofar as (also) directed at the Netherlands if and insofar as (also) directed at the Netherlands. This code does not affect the Betting and Gaming Act on the Games of Chance and the relevant regulations based on that Act, such as the the Betting, Advertising and Addiction Prevention Decree and the Regulatio.
The Advertising Code for games offered by licenses pursuant to the Betting and Gaming Act (Wet op de Games of Chance Act (RVK), is only applicable to advertising to which this code is applicable, if and insofar as such advertising is also advertising for other games of chance than online games of chance.
Advertising for online games of chance should generally:
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