Increased sales of scratch tickets and the rise of online gambling have kept the turnover of the National Lottery virtually stable last year, despite corona. During the first corona crisis, the lockdown halted sales of lottery games in department stores and drugstores. Last year, the National Lottery found that gambling via smartphone is on the rise. This already accounts for a quarter of Internet sales revenue.
However, the majority of revenue still comes from the more than 7,700 physical points of sale, which account for 77 percent of all National Lottery gambling revenue. The main stronghold is still the many newspaper retailers.
In recent years, the National Lottery in Belgium has become less dependent on the jackpots and that the diversification of its offer and playing channels is working. It is that strategy that enables you to achieve sustainable growth and absorb the external shocks, such as those caused by the coronavirus
There is also a chance that bakeries and the hospitality industry will soon be selling lottery games.
EuroMillions turned out to be the most covid-19-sensitive game in the offer of the National Lottery. The explanation lies in the jackpots, which did not reach the 2019 level. Due to the coronavirus, the Spanish lottery was forced to stop playing for several months, which caused other countries to hesitate.