BetCity NL is one of the new sponsors of cycling team Jumbo-Visma. From 1 January 2023, the Dutch bookmaker's name and logo will appear on the team's jerseys. This will also make bookmakers a frequent presence in the cycling world. The logo can be seen on the jerseys of the 2023 and 2024 World Tour riders. This will allow us to pursue our team's athletic ambitions next season as well. From 1 January 2023, Team Jumbo-Visma has added online gambling provider BetCity to its list of partners. The Dutch company will become a co-sponsor and will appear on the shirts of all World Tour riders at the start of the new year. The contract runs until 1 January 2025.
Jumbo-Visma will also pursue the sporting ambitions of its cycling team next season.
Partly thanks to BetCity's contribution, Team Jumbo-Visma will also be able to pursue the sporting ambitions of its cycling team next season. In addition, BetCity will invest heavily in the further development of cycling as a recreational sport, which is also the ambition of Team Jumbo-Visma.
Sponsorship deal from 1 January 2023-2025
The sponsorship deal was proposed last week and runs until 1 January 2025. After the contract expires, online casinos and bookmakers will be completely banned from advertising, so the partnership period is not expected to be extended.
Team Jumbo-Visma is a very Dutch cycling team that performs at the highest level throughout the year. Furthermore, BetCity, also a Dutch heritage company, will invest in the further development of cycling as a recreational sport.