January 3, 2022 - 10:48 am

Chief Marketing Officer Arno de Jong Dutch lottery most influential person in sponsorship

Arno de Jong, maktering manager at the Dutch Lottery, has been named by Sponsorreport as most influential person in the Dutch sponsorship sector of the year 2021. 

With the opening of the Dutch online gaming market on October 1, De Jong managed to maintain the number one position with Dutch Lottery. New TOTO games in the field of sports betting and casino games made their appearance. And it was another prize-winning year for De Jong and his team with the campaigns of the Dutch Lottery brands.

Commercials 2021

The latest Staatsloterij New Year's Eve campaign with cuckoo bird Fritsie again received rave reviews.

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