Ajax closes sponsorship deal with gambling company Unibet. Ajax has reached an agreement with the foreign gambling company Unibet. Unibet will sponsor the Ajax football club for millions of euros. The entrance will not take effect until March 2021, as it is still prohibited to gamble online in the Netherlands. Only when the gambling law takes effect in 2021 will the sponsorship deal become active.
From that moment on, the online gambling market will open in the Netherlands and that gives the paid football organizations (BVOs) the opportunity to enter into partnerships with gambling companies. From March, Unibet can only submit an application for a license in the Netherlands. Unibet is also working with other football clubs such as PSV and AZ. Unbibet is the shirt sponsor of Club Brugge in Belgium.
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