Holland Casino has some interesting plans for the future. The gambling company has set a different agenda with a new brand campaign. By doing so, Holland Casino wants to offer something unique in a very competitive market. It’s important to tell the customer why do need to go to your company and not somewhere else, brand campaign and brand strategy manager Joost Rombout tells. How will the new brand campaign of Holland Casino exactly look like?
Cooperation Holland Casino
Holland Casino wants to go back to the basic elements that made the casino so popular in the first place. It’s going to work with together with Indie to develop a new brand campaign, that focuses on the excitement of casino games. Indie is a small bureau that has developed very distinctive work for the last couple of years. The main goal is the following message: Holland Casino offers exciting game for everyone above 18 years old.
Focus on branding
It’s a unique approach, because other casinos do not focus that much on branding that much. Most of the time they attract new players by having great bonuses. Holland Casino offers more than that. It thinks reliability and a good relationship with its customers is way more important. So the underlying idea is different and the strategy fits in it.
Reliability and hospitality
Exiting games are not the only characteristic of Holland Casino, as you might guess. Other values such as reliability and hospitality are important values as well. They have been for years and this won’t change with this new strategy. Rombout comments that Holland Casino will still be what it always has been, namely a safe casino in which gaming responsibility is very important. What’s more, this good image will make it easier to emphasize the exciting game elements.
What about the online casino?
The Netherlands will have a new gambling law in 2019. Because of this people will be able to gamble in an online Holland Casino, which hasn’t been possible before. The brand campaign team isn’t sure how the online casino will be part of the new strategy. Rombout says that they’re not sure yet when the online market will open. However, the campaign also works when the game is available online.