In which ways can the Dutch Lottery increase the success of your company?
The Dutch Lottery is known as the organization who organizes draws and gives away great prize money. Did you know that it does much more than that? It also works together with companies who want to promote their products for a wider audience. Over the years, the Dutch Lottery has helped hundreds of small and big companies. Perhaps you’re an entrepreneur or a company who is thinking about a cooperation with this lottery. What are the possibilities?
What is the Dutch Lottery?
The Dutch Lottery is a house hold name in the Netherlands and has created several well-known games of chance, including the Miljoenenspel, Eurojackpot, Lotto, Lucky Day, Krasloten, Toto and the Dutch State Lottery. An advantage of such a diversity of games is that there’s always a game that fits your company perfectly. The Dutch State Lottery organizes 12 regular draws a year. A draw takes place every 10th of the month. The lottery also organizes draws on special days on national holidays and during special events, like Kingsday and New Years Eve. There’s also a draw on July 1 and October 1.
Influental business partner
The Dutch Lottery is an influential business partner and can help you in several ways. For example, the organization can give you promotional gifts to reward loyal customers. The lottery can also widen your audience because it has a lot of contacts. If you’re interested, contact the Dutch Lottery by calling 070 321 66 00 or sending an email to firstname.lastname@example.org.
Strategies to increase your profit
This lottery in the Netherlands knows exactly how to make a big success from an incentive. The organization is well known and uses several strategies to increase your profit. One strategy is known as ‘premium’ and means that you put attention to your company or product. Another one called ‘loyalty’ focuses on tying customers to your company and reward loyal clients. Or give people a promotional gift to let them know that you appreciate them. For example, several companies reward their employees with a lottery ticket once a year.
A reward for a subscription
Perhaps you’ve recently created a new product. To make it successful, it needs a good marketing strategy and enough attention. The Dutch Lottery can help you with this. It will advise you to use Dutch State Lottery tickets to increase traffic. Give everyone who visits your company a ticket or reward them with a ticket when they choose a subscription. One of the companies who uses this strategy is the Persgroep. It gives everyone who takes a newspaper subscription a free lottery ticket.
Communication strategy: promotional offers
The Dutch Lottery is able to manage your client base and attract new clients. It puts a fitting communication strategy for your brand on paper. Results in the past and current promotional campaigns show that this is a good strategy. For example, famous Dutch brands like Aktiesport and Kruidvat regularly have promotional offers in which customers receive a free lottery ticket when they buy one of their products.
Reward your loyal customers
Loyalty is incredibly important when it comes to commercial success. Every company wants to have happy customers who use their services again or buy another product. You can boost this by rewarding such customers with a special savings- or loyalty program. Tying customers to your company doesn’t have to be very difficult. For example, you could give them a Dutch State Lottery ticket as a reward. Several Dutch brands have shown that this commercial program of the Dutch Lottery is a good idea. They’ve given away Dutch State lottery tickets as part of their loyalty program and this has been a great success.