Holland Casino has appointed Jan Paul van Heemskerck van Beest (53) as their new Managing Director Commercial. He will join the national management team of Holland Casino and will be responsible for developing the commercial vision and strategy, marketing and sales ideas and business development of the 14 Holland Casino locations. Van Heemskerck van Beest was previously employed by Holland Casino. Holland Casino owes much of their sales and marketing success to the work Van der Meij did as their Marketing and Sales Director between 2009 and 2015. After that he worked in many different commercial positions at Nuon, the Dutch Railways and Eneco.

Comments from general and new commercial director Holland Casino

Jan Paul: "The common thread in my working life is that the consumer is number one, two and three, whether it is to provide the best offer or in the case of Holland Casino to protect the guest where necessary. In its recently renewed role as Director of Commercial Services, Holland Casino has taken guest-centred thinking as its starting point. This is a unique opportunity to put my broad experience to optimal use. Besides that, I have a real love for the casino and the company.

Noël Leise, Director of Operations: "With the arrival of Jan Paul, a true lover of the casino business returns to Holland Casino. We have the utmost confidence that Jan Paul, together with his colleagues from marketing, sales, concept development, business development, partnerships and customer services, will be able to make a difference.