Good news for participants of the Dutch Lottery: they can now enjoy a full digital sports betting solution, thanks to an expansion of the partnership between the Dutch Lottery (Nederlandse Loterij) and Scientific Games. The launch of sports betting solution Open Sports will advance the sports offering because it’s going to be accessible for Dutch gamblers. They can use their desktop as well as their mobile phone.
Building upon the technology platform OpenSports
The Dutch Lottery will receive the company’s OpenTrade managed trading services for sports that aren’t Dutch. To do so, they build upon the technology platform of OpenSports. Sam Deporteere is the business director sportsbook for the Dutch Lottery. He is very excited about the extended partnership, especially because the lottery can now offer a high quality online sportsbook that is perfectly connected. Besides that, the partnership with Scientific Games will probably lead to new players and more engagement from the existing bettors.
OpenSports solution is a ‘natural fit’
Keith O’Loughlin works as the SVP sportsbook and platforms and focuses on the digital part of Scientific Games. He calls the OpenSports solution a ‘natural fit’ for the Dutch lottery. O’Loughlin also mentioned the importance of the transition from a sports technology provider to an end-to-end sportsbook partner that offers complete service.