State Secretary approves Eredivisie sponsorship by Holland Casino
State Secretary for Finance Hans Vijlbrief has approved the sponsorship of the Eredivisie by Holland Casino. The sponsorship of the Eredivisie, which involves millions, has caused questions in Parliament because Holland Casino also receives support from the government.
Last November, sports marketer Chris Woerts first made it public that Holland Casino was going to sign a sponsorship deal with the Eredivisie. The media reported that it was an €8 million a year sponsorship deal, with €2 million going directly to the clubs and €6 million a year to ESPN.
The announced sponsorship caused dissatisfaction in the Lower House. Chris Stoffer of the SGP found it strange that Holland Casino received state support in the form of the NOW subsidy, but meanwhile entered into a sponsorship of millions. Various other parties joined Stoffer in his indignation.