The player cards are very lucrative for the EA. What’s more: the gaming company generates an annual turnover of 5 billion euros. More than 1 billion comes from digital services such as the player cards. More money is earned from these services than from the sale of the games themselves!
In Belgium, EA has taken measures. It has been able to take the sales of the player cards out of the game. The legislation in this country is much stricter. If no measures were taken, imprisonment for the creators of the game was a real possibility.
No confirmation yet
The Gaming Authority does not want to confirm that EA is under investigation because the procedure has not been completed yet. Besides that, the regulator is not allowed to publish names of companies.
No response from the EA
EA has not responded to any questions from the NOS. The gaming company did say that it sees the player cards as elements of surprise, in previous statements. It’s similar to chocolate eggs containing toys, the EA believes.