Sven Kramer strengthens the team of sport ambassadors of Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing. Sven will be used as an ambassador in campaigns and brand activations to underline the promise that Dutch Lottery is there for sport & society. Through the cooperation with the four-time Olympic Champion, Dutch Lottery confirms its role as partner of skating Netherlands and co-principal sponsor of the KNSB.
Unique collaboration with a true champion
Sven is also delighted with Dutch Lottery as a new partner. “When Lotto, one of the seven game brands of Dutch Lottery, was a partner of the skating team, I already worked a lot with them and got to know Dutch Lottery as a committed partner with a real heart for the sport.
Dutch Lottery is immensely proud of the collaboration. “Within the rich history of long track speed skating, Sven is the undisputed number one. As a partner of TeamNL, we have of course been involved with the Olympic Games for years and have been able to enjoy his achievements.