In six months’ time you will be able to gamble legally online in the Netherlands. Some 42 companies from home and abroad are applying for a license in the coming weeks to legally offer online gambling from October 1, 2021.
Among them are Dutch companies such as Holland Casino, the Dutch Lottery (known for TOTO), Novamedia (Postcode Lottery), ZE betting & Gaming (horse racing), Fair Play Casino and Jack’s. Holland Casino is already building a live studio in the casino in Scheveningen and wants to let online gamblers play blackjack or roulette via the studio. Market experts also expect Bet365, a major international player, to apply for a license immediately.
The company behind TOTO also wants to offer casino games in addition to sports betting. Part of the revenue from this will go to charities and sports organizations. Novamedia, too, wants to see a portion of their players’ deposits go to charities. A number of Belgian casinos also want to enter the Dutch market.
Earnings Dutch gambling 2022
The companies are expected to earn 850 million euros from Dutch online gamblers in 2022. That’s almost twice as much as was estimated to be earned from online gambling in the Netherlands in 2020.
More than six years have been spent working on the new online gaming law, which comes into effect tomorrow. The Netherlands, like Germany, is one of the last European countries where the market for online gambling has not yet opened. Dutch people who now play online do so largely through sites that do not have a license and do not pay taxes in the Netherlands.
The Kansspelautoriteit will grant the licenses if companies meet all the conditions. It is now unregulated, no one monitors it, you can hardly get a grip through enforcement.
Six months are set aside for granting the permits. The gaming authority will test them on a large number of criteria.