The former King TOTO was none other than Andy van der Meyde, but he has now had to make way for Wesley Sneijder. TOTO, the so far only legal provider of sports betting in the Netherlands, announced that Wesley Sneijder will be allowed to sit on the sought-after TOTO throne for the second term as well. Wesley Sneijder is a former professional footballer who usually played as an attacking midfielder.

Commercial king Toto

This version of King TOTO has a new twist again. We go back to the Middle Ages, because King TOTO is of all times. Of course with all the typical ingredients from the campaign.

Also this football season the TOTO crown is for Wesley Sneijder. At least, the football authority helps the whole of the Netherlands to be crowned TOTO king or queen of a group of friends. This new campaign is spectacular, heroic and at the same time characteristic of TOTO