Online Player Behaviour in the Dutch Gambling Market

Players Are More Selective

Due to restricted advertising, players rely more on:

• Comparison sites
• Organic search results
• Reviews and market data
• Brand trust and user experience
• Operators can no longer “push” exposure; players actively seek safe, licensed platforms.

Mobile Dominates

Over 70% of online gambling sessions take place on mobile devices. Convenience, ease of ID verification and quick deposits all reinforce this trend.

Lower Frequency, Higher Intent
KSA-imposed spending limits and behavioural monitoring reduce impulsive play.

Players now show:

• Fewer, longer sessions
• Stronger focus on live casino and sports
• Less experimentation across platforms

Younger Adults Play Less

Strict rules prevent targeted advertising toward ages 18–24.
Result: engagement among this group is noticeably lower compared to other EU markets.

Rise in Responsible Play Tools

Use of deposit limits and time-outs grows annually.
CRUKS registrations also rise, showing responsible gambling tools are actively used.