Sports Sponsorship Ban 2025

The Netherlands is phasing out all gambling-related sports sponsorships. This policy is part of a broader effort to limit gambling exposure among minors and young adults.

July 2023: Ban on untargeted advertising
July 2024: Ban on shirt sponsorships
July 2025: Full ban on sports sponsorships, including stadium and event sponsorship

What the Ban Covers

Team sponsorships
Stadium naming rights
Sports broadcasts
Matchday activations
Youth academy partnerships

Market Impact sport

Operators must shift to online, targeted advertising
Affiliation and content platforms become more important
Sports clubs face funding challenges and need replacement sponsors
The Netherlands follows a stricter model than most EU countries.

Meet Gamby

Responsible Gaming

18+

Play responsibly. Gambling can be addictive. GamblingHolland.nl is an
independent information platform & does not offer gambling services. We
only cover operators licensed by the Kansspelautoriteit.

Loket Kansspel Cruks.

Check the licence before you deposit

Every legal operator in the Netherlands appears in the public KSA register. If a site is not listed there, you have no player fund protection, no CRUKS connection and no route to complain when something goes wrong. In 2026 nearly half of all Dutch gambling spend went to operators without a licence.

View licensed operators

National Lotteries

Do you like playing Dutch lotteries? Check out all the popular Dutch lotteries in 2026 here and play along with De Staatsloterij, Lotto, Eurojackpot, Lucky Day or the Postcode lottery every week? Who knows, you could be the next millionaire!

Check all lotteries

When gambling stops being fun

Free and anonymous help is available around the clock through Loket Kansspel on 0800-1995. CRUKS blocks you from every licensed Dutch operator at once, from six months upward, and you can register in a few minutes. Our self-test gives you an honest read on where you stand.

Take the self-test