Evolution Gaming is a big name in the casino industry. Recently it has made a new, big step: buying the Swedish gambling company NetEnt. Evolution Gaming pays 79.93 for one share of NetEnt, which is about 7.59 euros. The total acquisition will cost Evolution Gaming 1.9 billion dollars. A new record has been set, since this is the most expensive acquisition ever in the history of iGaming.
The best deal of 2020?
It’s not the first time Evolution Gaming has bought another company. It already has Red Tiger Gaming in its portfolio, which was purchased in 2019. The plan is to complete the purchase of all shares between 17 August and 26 October 2020. After doing so, the deal will be definitively concluded on 2 November 2020.
Two big players in the gambling industry
Evolution Gaming is largest producer of live casino games in the world, while NetEnt is the largest supplier of online slots and automated table games. NetEnt is also proud to be a top 3 player in the field of live casino games. Evolution Gaming and NetEnt have made this deal to bring a huge gaming provider on the market. It can provide a diverse range of online casino games, from slots, to table games, live casino games and Megaways slots.
Why NetEnt is interesting for Evolution Gaming
There are a couple of reasons why Netent is an interesting for Evolution Gaming. First of all, they can strengthen their position in the live casino world because NetEnt has a very strong position in the North American online casino market. Second, it saves a lot of costs in ICT, management and personnel. Third, the gaming provider can get access to the complete portfolio of Red Tiger Gaming and Netent slots. The fact that they can get a Megaways slots license is interesting as well.
Who will benefit the most?
An online casino without the live games of Evolution Gaming can almost not survive today. Gamblers just love Netent and/or Red Tiger slots? So their bargaining power with online casinos will undoubtedly grow stronger. Evolution Gaming will probably benefit the most of this strong negotiating position because online casinos must pay a lot of money if they want to offer Evolution Gaming, Netent or Red Tiger Gaming games on their website.
Comment from chairman Von Bahr
Jens von Bahr is chairman of Evolution Gaming. He calls this strategic acquisition ‘a big step’ for Evolution Gaming. Its long-term goal of becoming the market leader in the online casino industry comes a lot closer. Evolution’s strong presence in the live casino industry fits perfect with the large market share of NetEnt in the online slots sector. Together they can serve a growing group of customers better than ever, wheras NetEnt will be more present in the North American market.
Hedlund: ‘Deal is good for everyone’
Mathias Hedlund acts as the chairman of NetEnt. He’s also very positive about the new partnership. He calls the deal ‘The start of a new chapter in the development of even better online casinos’. This is good for everyone, whether you are a player, operator, employee or shareholder.
Effects for players
Of course no one knows the effects of this partnership for players. The future looks bright, since The Evolution Gaming and NetEnt have proven to be able to create excellent, entertaining and unique online casino games. Titles like ‘Street Fighter 2’, ‘Twin Spin’ and ‘Gonzo’s Quest’ are incredibly popular. And what about ‘Live Craps’, ‘Lightning Roulette’ and ‘Crazy Time’? Gamblers can’t live without it!
The future: hybrid games
Perhaps live casino games with classic Netent icons will be released in the near future. Time will tell. Hybrid games that combine slots bonuses with live casino games are a possibility as well. ‘Monopoly Live’ already shows that Evolution Gaming is able to pull this off.