A pivotal element of the new Belgian gambling law is the outright ban on bonuses offered by online casinos and bookmakers. This measure addresses a longstanding concern about the way bonuses can attract new players, particularly those who are vulnerable or unaware of the risks involved in gambling. These bonuses, often appearing as lucrative deals, can lead to players gambling more than they might have initially planned, potentially increasing the risk of gambling addiction.

The ban reflects a growing understanding that the enticements offered by gambling operators can contribute to problematic gambling behaviors. By eliminating these incentives, the law aims to create a more responsible gambling environment, where decisions are made without the influence of misleading promotions.